Redesigning the Customer Journey: Using Process Intelligence to Deliver Seamless Experiences

Abstract: Why customer experience transformation starts with process, not technology. Mapping end-to-end customer journeys and connecting them to the processes that deliver them. Identifying friction points, handoff failures, and moments of truth through process mining. Demo: ARIS customer journey modelling linked to operational process data. From journey insights to measurable CX improvements — closing the loop between experience design and execution.

Featured Speakers 

Mohammad Kheshaim

Senior Business Architect | ARIS